Made in Aizu, Japan

the bf camera

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01 / COLORS
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Color Palette -- lorem ipsum dolor sit amet consectetur. lorem ipsum dolor sit
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Brand Dark / Text Primary
#333333
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Text on Dark
#ffffff
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Surface Warm White
#fefefd
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Surface Dark
#333333
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Surface Frosted
rgba(253,253,252,0.9)
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Surface Overlay
rgba(0,0,0,0.6)
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Border Light
#cccccc
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02 / TYPOGRAPHY
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Typography -- lorem ipsum dolor / lorem ipsum letter-spacing (display) / weight 500 lorem
the bf camera
Noto Serif JP (Sigma Serif head) / 88px / 500 / line-height: 1.5 / letter-spacing: -0.015emDisplay (hero)
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Noto Serif JP (Sigma Serif head) / 48px / 500 / line-height: 1.5 / letter-spacing: -0.015emHeading 1 (section)
SIGMA fp L
Noto Serif JP (Sigma Serif) / 28px / 400 / line-height: 1.5 / letter-spacing: 0.005emHeading 2 (card / product name)
NEW PRODUCT
Noto Serif JP (Sigma Serif) / 15.2px / 500 / line-height: 1.5 / letter-spacing: 0.005emHeading 3 (label)
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Noto Serif JP (Sigma Serif) / 15.2px / 500 / line-height: 1.7 / letter-spacing: 0.005emBody
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Noto Sans JP (Sigma Sans) / 13px / 400 / line-height: 1.25 / letter-spacing: 0.02emNav
Made in Aizu, Japan
Noto Sans JP (Sigma Sans) / 13.5px / 400 / line-height: 1.25 / letter-spacing: 0.02emNav EN
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Noto Sans JP / 13px / 500 / line-height: 1.54 / letter-spacing: 0.01emUI Small (footer)
03 / PRODUCT
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Product Page Sample -- lorem / lorem
Cameras

SIGMA fp L

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Made in Aizu
CRAFTSMANSHIP

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04 / BUTTONS
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Buttons -- radius 0px / weight 500 / Sigma Sans
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Primary / #333333 / radius 0 / 500
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Secondary / outline / radius 0 / 500
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Text Link / underline / Serif
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lorem / lorem + #333333 lorem ipsum
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Text Link / white / underline
05 / CARDS
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Product Cards -- shadow lorem / radius 0 / lorem ipsum dolor sit
Product Image
Cameras

SIGMA fp L

61.0MP / L-Mount / 427g
Product Image
Art

35mm F1.4 DG DN

Art Line / L-Mount / Sony E-mount
Product Image
Contemporary

28-70mm F2.8 DG DN

Contemporary Line / 470g
Product Image
Cine

18-35mm T2 FF

Cine Lens / PL Mount / Fully Luminous
06 / FORMS
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Forms -- radius 0px / focus: border #333333 / Sigma Sans
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07 / ELEVATION
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Depth & Elevation -- lorem ipsum dolor. lorem ipsum dolor sit amet consectetur adipiscing
Level 0 -- Flat
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Header -- Frosted
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Dark Section
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Overlay
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08 / LAYOUT
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Layout -- spacing scale & grid / max-width 1280px
8px
16px
24px
40px
64px
120px
DARK #333333
WARM WHITE #fefefd
FROSTED